Director of Brand Activation

Company: Lazy Days RV
Location: Seffner
Posted on: May 3, 2021

Job Description:

Do you want to do what you love every day and come to work knowing you make a difference? Are you looking for career growth in a company that is rapidly growing? Then come join the world's largest RV dealership--that's right, come join Lazydays! We offer competitive pay, excellent benefits, 401K match, employee stock purchase and an amazingly fun and family-oriented work environment. All that's missing is you!

Lazydays RV is an iconic name in the RV industry. Headquartered in Seffner, Florida, the home of the largest RV dealership in the world, Lazydays is committed to creating an environment of diversity where all employees are inspired to share their passion, talents and ideas.

Lazydays became public in 2018 and is executing on a rapid growth strategy that includes acquisitions as well as greenfield start-ups. This is an excellent opportunity for a motivated individual to develop their skills in a fast-paced, growing business.

Our employees embody the core values of customer first, teamwork, professionalism, accountability, fun and family. We offer unlimited career opportunities for individuals who want to collaborate, innovate, develop and deliver the most compelling RV experience imaginable for our customers.

Lazydays is looking for a motivated and experienced Director of Brand Activation, an emerging role and team within the Lazydays Marketing department in the fast-paced and growing RV industry. The primary responsibilities of the Marketing Team are to nurture brand engagement, support brand consistency, drive traffic, maximize revenue, provide consistent reporting on KPIs, improve customer experience, and more. The ideal candidate will have experience developing and maintaining brand standards as well as driving communications, events, and philanthropy.

Leading the solution, implementation and documentation of all marketing brand efforts, you will be passionate about maintaining Lazydays' brand recognition and supporting team activities. The Director Brand Activation will develop creative strategy, lead production, and launch campaigns. This role will work closely with the marketing team on topics including brand architecture, product launches, research, creative, and partnerships.

Success in this role requires excellent communication skills, creativity, and strong strategic expertise to ensure the successful delivery of key objectives. You will be a vital part of a quickly expanding enterprise in an industry that is experiencing steady growth.

What you'll do:

Brand Planning including the management of annual Lazydays Ways brand planning process and tactical plan development to support strategy

Research consumer insights to support the brand vision and continually innovate and optimize

Understand how to position Lazydays using tools available and develop creative briefs for production teams and support marketing strategy

Utilize project management tools and standardized processes to execute communication and promotional plans with excellence

Lead cross functional teams with marketing projects including new location launches, promotions, events and partnership efforts

Continual development and execution of marketing strategies to brand standard to bring ideas from inception to marketing execution and activation

Support field teams with sales presentations, materials, distribution, and development to support enterprise goals

Identify marketing opportunities based on sound consumer analytics and successfully bring innovative ideas to fruition

Own tracking and effectiveness of tools, budget, forecasting, reporting and creative team managenment

Understand and monitor competitive landscape and adjust plans for an agile marketing environment

Train and support marketing staff on implementing and maintaining company branding standards

Qualifications:

Bachelors Degree in Marketing, Business or related fields required

7-10+ years of brand management experience

Strong attention to detail and excellent writing proficiency and content creation skills

Excellent interpersonal skills with a proven track record of influencing and managing stakeholders and cross functional teams with competing priorities and resources

Experience leading a remote and in-house teams preferred

Excellent verbal and written communications skills accompanied by a strong business and marketing background with a commercial mindset

Proven ability to work effectively both independently and in a team-based environment

Demonstrated willingness to be flexible and adaptable to changing priorities

Keywords: Lazy Days RV, Brandon , Director of Brand Activation, Other , Seffner, Florida