VP, Marketing

Company: Lazydays RV
Location: Seffner
Posted on: March 18, 2023

Job Description:

SUMMARY: The Vice President, Marketing oversees the planning, development and execution of our marketing efforts. Partnering closely with our store General Managers and other operational leaders, the successful candidate will deliver both digital and traditional advertising to reach consumers seeking to buy a new or used RV. Additionally, generating leads to source in-demand used RVs that can be purchased from consumers and focusing on attracting customers seeking service work to be performed will be important but secondary areas of focus.

• *ESSENTIAL JOB FUNCTIONS:
  • Develop and lead a world-class marketing team with particular expertise in automotive retailing.
    • Serve as an in-house advertising agency to support our store General Managers in ensuring effective marketing efforts while staying within budget parameters
      • Monitor all marketing efforts, spending and media campaigns to maximize effectiveness and reach while optimizing cost
      • Oversee reporting and analytics for individual stores and overall be shared with senior leadership
      • Ensure digital first strategy and begin to implement 'living room to showroom' journey for consumers beginning the purchasing process online
        • Utilize critical market and competitive research to optimize sales and service results
        • Prepare advertising campaigns based on market research, data science and financial reporting
        • Maintain knowledge on emerging products and services, competitors strategies and efforts, and new vendors and OEM strategies to reach consumers directly
        • Collaborate with executives to develop growth plans for the organization
        • Ensure marketing department achieves the company's financial / budgetary expectations
        • Perform other related duties as assignedEDUCATION/EXPERIENCE:
          • BSc/BA in business administration, marketing, communications or relevant field
          • Experience leading and developing high performing people and teams
          • Ten years of automotive marketing experience in positions of increasing responsibility - with a focus on digital marketing, SEO, SEM and AdWords and similar marketing tools
          • Experience in developing efficient strategies and business plans for selling and servicing vehicles
          • Thrive in a fast-paced, dynamic, high growth environment, with an operations first mindset
          • Strong leadership, communication, and project management skillsEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)Job Type: Full-time

Keywords: Lazydays RV, Brandon , VP, Marketing, Executive , Seffner, Florida