VP, Marketing
Company: Lazydays RV
Location: Seffner
Posted on: March 18, 2023
Job Description:
SUMMARY: The Vice President, Marketing oversees the planning,
development and execution of our marketing efforts. Partnering
closely with our store General Managers and other operational
leaders, the successful candidate will deliver both digital and
traditional advertising to reach consumers seeking to buy a new or
used RV. Additionally, generating leads to source in-demand used
RVs that can be purchased from consumers and focusing on attracting
customers seeking service work to be performed will be important
but secondary areas of focus.
- *ESSENTIAL JOB FUNCTIONS:
- Develop and lead a world-class marketing team with particular
expertise in automotive retailing.
- Serve as an in-house advertising agency to support our store
General Managers in ensuring effective marketing efforts while
staying within budget parameters
- Monitor all marketing efforts, spending and media campaigns to
maximize effectiveness and reach while optimizing cost
- Oversee reporting and analytics for individual stores and
overall be shared with senior leadership
- Ensure digital first strategy and begin to implement 'living
room to showroom' journey for consumers beginning the purchasing
process online
- Utilize critical market and competitive research to optimize
sales and service results
- Prepare advertising campaigns based on market research, data
science and financial reporting
- Maintain knowledge on emerging products and services,
competitors strategies and efforts, and new vendors and OEM
strategies to reach consumers directly
- Collaborate with executives to develop growth plans for the
organization
- Ensure marketing department achieves the company's financial /
budgetary expectations
- Perform other related duties as assignedEDUCATION/EXPERIENCE:
- BSc/BA in business administration, marketing, communications or
relevant field
- Experience leading and developing high performing people and
teams
- Ten years of automotive marketing experience in positions of
increasing responsibility - with a focus on digital marketing, SEO,
SEM and AdWords and similar marketing tools
- Experience in developing efficient strategies and business
plans for selling and servicing vehicles
- Thrive in a fast-paced, dynamic, high growth environment, with
an operations first mindset
- Strong leadership, communication, and project management
skillsEqual Opportunity Employer/Protected Veterans/Individuals
with DisabilitiesThe contractor will not discharge or in any other
manner discriminate against employees or applicants because they
have inquired about, discussed, or disclosed their own pay or the
pay of another employee or applicant. However, employees who have
access to the compensation information of other employees or
applicants as a part of their essential job functions cannot
disclose the pay of other employees or applicants to individuals
who do not otherwise have access to compensation information,
unless the disclosure is (a) in response to a formal complaint or
charge, (b) in furtherance of an investigation, proceeding,
hearing, or action, including an investigation conducted by the
employer, or (c) consistent with the contractor's legal duty to
furnish information. 41 CFR 60-1.35(c)Job Type: Full-time
Keywords: Lazydays RV, Brandon , VP, Marketing, Executive , Seffner, Florida
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