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Sr Manager, Licensing - Publishing

Company: Parks, Experiences and Products
Location: Zephyrhills
Posted on: August 6, 2022

Job Description:

The Senior Manager will lead assigned categories within the publishing print licensing & commercialization team, guiding team members and managing/exceeding predetermined revenue targets and growth objectives. Autonomously manages assigned top tier accounts and oversees team members managing mid-size to smaller accounts - in alignment with department strategies.Responsibilities: Finance and Business Planning:

  • Be accountable for developing, and implementing the business strategy for Publishing categories including color & activity, reference and novelty formats across multiple North American distribution channels, franchises and initiatives.
  • Have fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting. Communicate detailed and high-level updates to senior management on account status and managing budget for accounts
  • Build long-term planning with Senior staff on publishing print business to identify opportunities and value propositions that differentiate and define the portfolio and productsCategory Management:
    • Establish strategy for responsible categories considering new & emerging business model opportunities, product strategies and maximizing channel distribution.
    • Develop new business opportunities. Analyze account (licensee and retailer) business performance, competitive landscape and trends as well as develop growth objectives that are aligned with Disney Publishing Worldwide strategies.
    • Manage licensee portfolio including contract negotiation, data management, approvals, submissions, promotion / advertising and daily relationship with licensees.Product Development:
      • Guide innovative discussions with Product Development team to bring to market compelling new product for categories managed.
      • Identify evergreen franchise growth opportunities, lead discussions with editorial on content needs for partners giving constructive feedback on behalf of teams on developing content to optimize global development in preparation for commercialization.
      • Head overall strategy for 21st Century portfolio, including leading discussions with internal stakeholders including business affairs, editorial and franchise to determine ROI on programs. Communicate strategy across print team in order to maximize opportunityRetail, Sales and Marketing:
        • Maintain knowledge of the retail landscape and monitor retail sales performance of key licensees and programs, proactively keeping executive management informed about best sellers. Perform retail-shopping analysis.
        • Provide any licensee /product information to support marketing and brand presentations and sales meetings.
        • Develop team-oriented relationships with other CPGP teams, creating opportunities of coordination with other categories, lines of business and departments and/or cross-promotional opportunities.Basic Qualifications:
          • Ability to lead a team towards financial targets and manage growth of category.
          • Deep understanding of contracts and ability to negotiate with external partners independently.
          • Experience with brand positioning, retail business development function, retail distribution and the retail environment
          • Ability to handle several tasks simultaneously and to flex with a changing landscape
          • Knowledge of Keynote and financial tracking systems preferredRequired Education & Experience:Bachelor's Degree & 5+ yrs. of related experience. -Additional Information:Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at position will be located in Celebration, FL#CPGPJobs#DPEPFLA

Keywords: Parks, Experiences and Products, Brandon , Sr Manager, Licensing - Publishing, Executive , Zephyrhills, Florida

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