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Director of Paid Search/SEO

Company: Elite Insurance Partners
Location: Port Richey
Posted on: January 16, 2022

Job Description:

Elite Insurance Partners located in Palm Harbor, FL is in search of an experienced and strategic leader to head our Paid Search and SEO initiatives. The Director of Paid Search/SEO is responsible for both developing and executing search engine marketing (SEM) campaigns, in addition to overseeing SEO strategy. You will be the chief engineer of the delivery strategy, testing strategy, and forecast, ensuring all search deliverables are met on time and of the highest quality. We are looking for an individual who is data-driven, a creative strategist, consumer minded, and a skilled talent-developer.Responsibilities Maintaining and developing all aspects of paid search activity from planning to reporting on campaigns across numerous search engines and markets on an ongoing basis to ensure KPIs are metContinuously identify new SEO growth opportunities by conducting in-depth keyword and competitor research, technical audits, and on-page analysisAnalyze performance data and site analytics to develop insights for use in quarterly and annual business reviewsLead team to achieve targeted performance KPIs including optimizations and campaign troubleshootingProvide support and recognition for your team and effectively foster teamwork that drives motivation and retentionParticipate in the training, individual development, on-boarding and mentoring of staffKeep senior management apprised of opportunities, potential risks and other key nuances which affect the health of the business Requirements Bachelors Degree in Marketing or related field requiredMinimum of 7 years of experience in Paid Search and SEO, working in insurance industry is a plusExperience working with Datorama, Salesforce, WordPress and Google Analytics is a plusWorking with project task tools such as Asana is a plusMust have a deep knowledge of Paid Search and Paid Social launching and developing highly targeted content, prospecting, and retargeting ad campaignsMust have ability to think strategically, make innovative recommendations that drive company goals and have high levels of integrity, autonomy, and self-motivationMust have experience with site analytics tools and ability to tests, collect, and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search and paid social campaigns What we offer Salary range of $85,000-$125,000 per year based on experience and proven resultsAdditional bonuses can be earned based on resultsFlexible hours availableHealth care coverage (100% paid by the company), life, long-term care, cancer, disability, dental, and vision insurance401(k) plan with company matchPTO and holiday pay ELITE INSURANCE PARTNERS (EIP):Based in Palm Harbor, FL and currently licensed in 45+ states, we are an insurance brokerage representing over 30 carriers and specializing in Medicare products. In fact, we rank in the top 5 of Medicare brokerages in the nation. We are currently ranked on Inc.s list of 5,000 fastest-growing companies and were named one of the top places to work over the last several years by both the Tampa Bay Business Journal and Inc.Our recipe for success is a combination of world-class year-round lead generation, company culture, and dedication to our employees thats reflected in everything from on-going training and coaching to our top-notch compensation plan. Our culture is built around our values of reliability, integrity, transparency, and commitment. We want our team to enjoy working in this environment. Were devoted to our clients, but our true devotion is to our team members.

Keywords: Elite Insurance Partners, Brandon , Director of Paid Search/SEO, Executive , Port Richey, Florida

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