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Marketing Specialist

Company: Latham Pool Products, Inc
Location: Zephyrhills
Posted on: June 23, 2022

Job Description:

Latham, The Pool Company is Hiring a Marketing Coordinator! This is a work from home position ideally located in/around the Tampa area.
Join the Latham family and help make backyard dreams a reality. Latham is the largest designer, manufacturer, and marketer of residential inground swimming pools with a coast-to-coast operations platform consisting of over 2,000 employees across 32 facilities. As a Latham employee, you can experience a high-performing, engaged, quality-focused and safety-minded culture.
WHAT WE OFFER:

A competitive starting wage
Medical/dental/vision benefits after 60 days; 401k with a company match; generous Paid Time Off including 11 company-paid holidays
A workplace that values safety, respect, employee engagement, recognition and diversity

Duties and Responsibilities:

Lead assigned projects to completion.
Map out the tasks required to implement the vision set by the marketing strategies, campaigns, and initiatives.
Ensure consistency of all marketing initiatives, maintaining brand positioning and integrity.
Follow the leadership of both the Head of Marketing and Director of Narellan Sales.
Collaborate with internal stakeholders and the Head of Marketing to develop strategies for each local market/territory.
Develop new local marketing initiatives such as digital and traditional advertising, events, or crossover collaborations to strengthen engagement and brand awareness.
Update stakeholders throughout each stage of campaign and reporting on performance and results.
Adjust marketing campaigns as needed in response to collected data and other feedback - being agile.
Work with the Digital Marketing Manager to optimize PPC campaigns, monitoring reports, and ROI.
Measuring the performance of campaigns through web analytics tools-Google Analytics, AHREFS, SEMRUSH
Understand competitor and industry analytics to ensure our marketing is optimized to perform better.
Understand the latest Google algorithms to ensure our search engine ranking is optimized to perform the best.
Alongside the Communications Coordinator (AU) to manage the company's email marketing campaigns - developing and implementing workflows at auto responders.
Regularly communicate the various department heads to ensure their needs are met.
Establish local marketing goals based on past performance and market forecasts/trends.
Oversee current offerings and comes up with initiatives for new products or services.
Research and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to influence marketing strategies.
Work with Head of Marketing and Global Marketing Team to develop detailed marketing plans for all media channels, across all markets.
Track all marketing and sales data (ZOHO) and create detailed written reports and verbal presentations to bring to the Head of Marketing and Director of Narellan Sales
Other duties as assigned.

Qualifications:

College degree preferred
2-5 Years of experience
High level of computer skills required
Self-motivated, detail oriented,
This role requires some regular out-of-hour meetings to present to the greater global team based on the east coast of Australia (AEST)
PI181465311

Keywords: Latham Pool Products, Inc, Brandon , Marketing Specialist, Advertising , Zephyrhills, Florida

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