Company: Latham Pool Products, Inc
Posted on: June 23, 2022
Latham, The Pool Company is Hiring a Marketing Coordinator! This
is a work from home position ideally located in/around the Tampa
Join the Latham family and help make backyard dreams a reality.
Latham is the largest designer, manufacturer, and marketer of
residential inground swimming pools with a coast-to-coast
operations platform consisting of over 2,000 employees across 32
facilities. As a Latham employee, you can experience a
high-performing, engaged, quality-focused and safety-minded
WHAT WE OFFER:
A competitive starting wage
Medical/dental/vision benefits after 60 days; 401k with a company
match; generous Paid Time Off including 11 company-paid
A workplace that values safety, respect, employee engagement,
recognition and diversity
Duties and Responsibilities:
Lead assigned projects to completion.
Map out the tasks required to implement the vision set by the
marketing strategies, campaigns, and initiatives.
Ensure consistency of all marketing initiatives, maintaining brand
positioning and integrity.
Follow the leadership of both the Head of Marketing and Director of
Collaborate with internal stakeholders and the Head of Marketing to
develop strategies for each local market/territory.
Develop new local marketing initiatives such as digital and
traditional advertising, events, or crossover collaborations to
strengthen engagement and brand awareness.
Update stakeholders throughout each stage of campaign and reporting
on performance and results.
Adjust marketing campaigns as needed in response to collected data
and other feedback - being agile.
Work with the Digital Marketing Manager to optimize PPC campaigns,
monitoring reports, and ROI.
Measuring the performance of campaigns through web analytics
tools-Google Analytics, AHREFS, SEMRUSH
Understand competitor and industry analytics to ensure our
marketing is optimized to perform better.
Understand the latest Google algorithms to ensure our search engine
ranking is optimized to perform the best.
Alongside the Communications Coordinator (AU) to manage the
company's email marketing campaigns - developing and implementing
workflows at auto responders.
Regularly communicate the various department heads to ensure their
needs are met.
Establish local marketing goals based on past performance and
Oversee current offerings and comes up with initiatives for new
products or services.
Research and analyses market trends, demographics, pricing
schedules, competitor products, and other relevant information to
influence marketing strategies.
Work with Head of Marketing and Global Marketing Team to develop
detailed marketing plans for all media channels, across all
Track all marketing and sales data (ZOHO) and create detailed
written reports and verbal presentations to bring to the Head of
Marketing and Director of Narellan Sales
Other duties as assigned.
College degree preferred
2-5 Years of experience
High level of computer skills required
Self-motivated, detail oriented,
This role requires some regular out-of-hour meetings to present to
the greater global team based on the east coast of Australia
Keywords: Latham Pool Products, Inc, Brandon , Marketing Specialist, Advertising , Zephyrhills, Florida
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