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Marketing Manager

Company: Crunch Fitness CR Fitness Holdings, LLC
Location: Brandon
Posted on: January 16, 2022

Job Description:

Crunch Fitness, the leading brand in the fitness industry & one of the fasted growing gym chains in the world is seeking an experienced Director of Marketing. Our brand is known for inspiring people to be the best versions of themselves while making fitness fun. We are a diverse community that empowers our members, team members & guests to live a healthy & active lifestyle.

  • Member Centric Business - We continue to be a leader in member engagement and satisfaction. Obsess over every touchpoint of the member experience.
  • Operate with a bias for action - Challenge the status quo by continuously innovating and improving. Take risks, fail fast, and learn from past failures.
  • Empower teams of smart creatives - Hire the best and get out of the way. Think and act like owners. Stay lean, scrappy, and creative.
  • Together we go far - Build a diverse and inclusive community. Uphold the obligation to dissent and listen. Presume trust and be transparent.


    Crunch Fitness is seeking a Director of Marketing, to help both acquire and retain customers while supporting all company marketing initiatives. The ideal candidate has experience developing the overall marketing strategy for a set of properties, drive and maintain accountability of marketing spend and yield, and manage personnel within the marketing pod.

    Key Job Functions
    • In conjunction with the executive leadership team and all other marketing functional leads, develop a cohesive marketing strategy and stream of customer communications.
    • In collaboration with the markets, develop an annual marketing budget and strategic marketing plan for markets within the pod.
    • Act as the senior advisor to the Director of Marketing/ Vice President of Sales/Personal Training/ Area Directors /executive councils on marketing-related opportunities and concerns.
    • Oversee and approve the development of monthly calendar builds, reinvestment matrices, and revenue builds.
    • Work with on-site marketing teams to identify opportunities and ensure accurate execution of marketing strategies on property
    • Work with the corporate brand team, advertising, and PR to communicate brand messages and develop positioning as an active partner in the development of media plans, advertising, and on-property collateral.
    • Optimize marketing through cooperation with support organizations (e.g., Analytics, Property, General Manager teams, Revenue Management and Direct Mail)
    • Work with property leadership to develop career paths, build bench strength and retain top marketing talent
    • Oversee execution of marketing activities at new club openings with support of on-site marketing team
    • Attend major events occurring in the market and interact with key customers in attendance
    • Ensure seamless execution and resolve major issues when they emerge
    • Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies. Identify compliance risks and take actions necessary to eliminate or minimize risks. Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
    • Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.

      • Experience developing and growing high-performing teams.
      • Proven track record of revenue-driving results
      • Budget and forecast management experience
      • Strong written and interpersonal skills.
      • Ability to drive marketing strategies across multiple locations Willingness to travel
      • Demonstrated ability to multi-task and prioritize activities
      • Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

        • 4+ years of senior-level marketing experience; deep understanding of finance and drivers of performance
        • Bachelor's in marketing, business, operations management, finance, or related field
        • MBA a plus

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Keywords: Crunch Fitness CR Fitness Holdings, LLC, Brandon , Marketing Manager, Advertising , Brandon, Florida

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