Digital Marketing Specialist
Location: Spring Hill
Posted on: November 19, 2021
Fund&Grow seeks a Digital Marketing Specialist/Media Buyer
to help us continue to grow our business. The role of the Digital
Advertising Specialist is to develop, implement, track, and
optimize the company's marketing campaigns across all channels.
Plan and execute all marketing, including Pay Per Click, marketing
database, email, social media, affiliates, and display advertising
Design, build and maintain our webinar, affiliate, organic and paid
Write email, sales and other promotional material sales copy.
Measure and report performance of all marketing campaigns, and
assess against goals (ROI and KPIs)
Identify trends and insights, as well as optimize ad spend and
performance based on the insights.
Brainstorm new and creative marketing and online business growth
Plan, execute, and measure marketing experiments and conversion
Collaborate with team members to assist with video, social, design,
and content marketing
Utilize strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels.
Collaborate with agencies and other vendor partners to increase the
overall efficiency and effectiveness of our marketing
Evaluate emerging technologies. Provide thought leadership and
perspective for adoption where appropriate.
Assist the Marketing team with marketing projects and tasks to
generate more leads, sales, and revenues for our organization.
BS/MS degree in marketing or a related field.
Proven working experience in digital marketing.
Demonstrable experience leading and managing PPC, marketing
database, email, social media, affiliates and/or display
Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Solid knowledge of website analytics tools (e.g., Google Analytics,
NetInsight, Omniture, WebTrends).
Working knowledge of ad serving tools (e.g., DART, Atlas).
Experience in setting up and optimizing Google Adwords
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online
marketing and measurement
Keywords: Fund&Grow, Brandon , Digital Marketing Specialist, Advertising , Spring Hill, Florida
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